COLLABORAION : Luft Mansion

Hidden Look Seoul Brand is our ongoing series that discovers and curates Korea’s hidden brands.

As the first edition of our #HiddenLookSeoulBrand series, we’re proud to introduce LUFT MANSION (@luft_mansion) : a bright, uplifting lifestyle brand inspired by everyday beauty, based by the ocean in Haeundae.

To celebrate our collaboration, we gave away signature eco bags to those who’ve shared in our journey—or are just about to.

Winners of Luft Mansion’s eco-bag giveaway event participated in our video collaboration.

The video captures the winners enjoying their daily lives in Korea, carrying the bags in Luft Mansion’s signature, emotional colors.

We extend our deepest gratitude and support to the participants who shared their joyful memories of Korea, and to Luft Mansion for their willingness to collaborate with Hidden Look Seoul.

The Hidden Look Seoul Brand series will continue to showcase Korea’s amazing independent brands!

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